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With the Whitepages Pro API and its more accurate contact data, Pillar was able to reach 30% more landowners, facilitating more transactions and lifting platform revenue by 10%.
Pillar is an all-in-one platform for buying and selling land, making it seamless to search, evaluate, and engage with owners of more than 160 million parcels nationwide. Reaching a motivated seller is key to generating transactions, so having accurate contact information for landowners can make or break the opportunity.
Prior to Whitepages Pro, Pillar's data solutions offered inconsistent coverage and low-quality email addresses that left too many owners unreachable. For a platform built to move users from parcel search to owner outreach, weak contact data undercut the value at the center of the product. Pillar needed a more reliable way to augment its owner information and keep its contact records up to date.
Pillar built the Whitepages Pro API into its platform to improve the accuracy and reliability of its owner contact data. When a Pillar user goes to reach an owner, Whitepages immediately returns phone numbers and email addresses with confidence scores that fill gaps in contact data and update stale information, leading to 30% more connections made.
That accuracy comes from the Whitepages Identity Graph, which links an owner's name and location to the phone number and email address where they can actually be reached. For Pillar users, it means more of the owner contacts they need to move deals forward and more revenue as a result.
Whitepages has uniquely strong data quality. Where other providers come up empty, Whitepages consistently fills in gaps with accurate contact information that other providers miss.
Dylan Goren
Pillar
By improving the contact data at the core of its platform, Pillar reached 30% more owners and grew revenue by 10%, bolstering the value of its product.
30% more owners reached
10% revenue increase
Whitepages emails pass more deliverability checks than anything else we've used. That's why I've stayed a customer.
Dylan Goren
Pillar