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With the Whitepages Pro API, GS Home Services turns name-and-city searches into accurate, current mailing addresses and emails, making direct mail and email its most effective and efficient channels.
GS Home Services is a locally owned residential cleaning company in Indiana, known for meticulous work, eco-friendly products, and a 100% satisfaction guarantee. With strong reviews and high client retention, the family-run business was ready to invest more in growth.
GS had a solid customer list, but it was missing reliable mailing and email addresses, and many contact records were stale. People move and change details constantly, so reaching them meant the team spent ten hours every week searching for accurate, up-to-date contact information by hand.
GS Home Services built an automated process around the Whitepages Pro API. The workflow starts with the names and cities on its customer list, then appends the list with updated mailing addresses and emails. Because the API supplies contact information automatically, a task that used to take ten hours a week now takes thirty minutes.
The accuracy of that contact data comes from how Whitepages matches people to contact information. The Whitepages Identity Graph links a name to the address and email that person uses today and keeps pace as those records change, so GS reaches the right people instead of sending outreach to outdated addresses.
With the Whitepages Pro API, GS Home Services turned direct mail and email into a stronger growth channel. Its close rate on outreach doubled thanks to mailing addresses and emails the team estimates are 90% accurate. For a small, family-run business, that kind of efficiency is what makes growth affordable.
2x outreach close rate
90% accuracy of addresses and emails
The addresses and emails are extremely accurate, and we’re reaching the right people much more of the time.
Garrett Fryrear
GS Home Services